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Emel + Aris leads the trend in Smart Clothing. | EMEL+ARIS

The Future 100

E+A News

EMEL+ARIS leads the trend in Smart clothing

JWT Intelligence has published its report, Future 100: Trends and Change to watch in 2017. The Future 100 takes a snapshot of emerging trends for 2017, spanning categories including culture, travel, beauty, lifestyle and luxury. 

Setting the trend in wearable tech is the Emel and Aris Smart Coat, recognised for embedding technology seamlessly into clothes with no compromise on style. Commenting on the possibilities of Smart clothing, Amina Horozic, President of the product design jury at Cannes Lions, says  “This is something that could change every aspect of our lives.”

JWT comments, “as consumers have become accustomed to “smart” health-tracking accessories, the next wave of wearable clothing will be expected to provide real benefits without sacrificing style”.

We are thrilled to be acknowledged as pioneers in this field! 

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